Modern beauty & wedding market is highly competitive therefore having an outstanding brand identity is crucial for any business aspiring to stand out from its competitors. From thousands of event planners, makeup artists, florists to photographers, cake artists, hair stylists and decorators, potential customer is overwhelmed with choices. The brands are often global and new ones are forming all the time with designers starting up so it’s important to invest in a branding which reflects the personality of a business, it’s quality and values while remaining timeless.
YMK Designs is a company specialising professional makeup for weddings, events, editorials & film. YMK Designs addresses females, brides, including asian brides, looking for professional wedding makeup in Philadelphia, New York & New Jersey as well as fashion magazines, TV & film directors. Design a high-end makeup artist’s brand that could compete in the current market.
Working from sketches, we created a clean design with a monogram, inspired by oriental painting signatures. Combining timeless grey and gentle rose gold foil sheen, the design evokes a classical sense of glamour. Colour palette includes muted blacks, warm greys, nude beiges and blush pinks as well as hand drawn florals paired with subtle watercolour washes. This muted and classy palette allows the portfolio to stand out without being overwhelming.
YMK Designs online portfolio was made in light, clean style with various watercolour accents. Modern sans-serif fonts combined with simple thumbnail galleries and instagram feed make the website very user friendly and easy to navigate. Animated backgrounds and sliders add a nice, interactive touch.