RECOMMENDED HOSTING COMPANIES
WHERE TO FIND LOGIN DETAILS?
How to find your FTP login details: Bluehost: The Main Domain and Username can be found in the Stats section, on the left hand side, of your cPanel. The Password is the same as your cPanel password; Hostgator: FTP information can be found in the welcome email they send after you pay for your new hosting account. Your FTP username and password are the same as your login credentials for cPanel.
BRANDING RESOURCES (PDFs)
Before you start working on my branding questionnaire you may be interested in the following (free) resources:
Putting Your Brand Into Words (PDF) from BRANDSavvy
How to define your unique selling proposition (PDF) from The Chartered Institute of Marketing
Define your target market (PDF) from Prince Edward Island Business Women’s Association
How to effectively communicate with your graphic designer from thenextweb.com
The text on your website has to fulfil two very different and potentially conflicting functions. It must capture, inform and entertain your target market, ensuring that page views translate into appropriate actions – but simultaneously it must convince Google and other search engines that your pages are highly relevant for their subject matter. Good copy writing is every bit as important as good design – and just as difficult to do. It’s always best to hire a professional copywriter however I you want to write your website content yourself the How to write your own website in a leisurely weekend by Pink Elephant Academy is a good and inspiring guide.