As I only feature full branding boards in my portfolio I don’t always get an opportunity to show smaller logo design commissions which don’t have a matching guide. These are really interesting, professional and beautiful designs so I thought I should do a series of posts featuring single logo design commissions.
Today I would like to focus on Danielle’s blog called Rooting The Sun – rootingthesun.com full of delicious, healthy recipes.
“Growing your own food is dirty and sweaty, and the roots are in the earth, but the results are good health and vibrant smiles.” says Danielle.
We thought the best choice for an organic, earthy style blog would be a hand drawn bunch of vegetables, mostly roots. After some revisions we decided to go with a culinary-style typeface called Ahra and a couple of green and yellow watercolour washes. Here is the final logo: