In my last post I explained what the full branding research is about, now I want to talk a bit about one of my customers who is a talented cake designer from Edmond, Oklahoma.
Her old logo was a bit outdated and didn’t reflect what the business was really about. Bakery or cake designer, you would say. Sure, but did it look warm, inviting, professional and as exquisite as Stacie’s cakes are? Well, not really and that’s what I’m talking about. The entire design (colors, graphics, textures, layout) needs to reflect what’s behind the brand and it also needs to reflect your core values. I started from developing the entire branding including marketing strategy (see previous post) as well as tagline: “Taste. Enjoy. Celebrate.” which is simple yet catchy.
I’m not totally criticising the old design – it might have worked several years ago when graphic design trends were different and software not as advanced as today. It’s important that the logo doesn’t have to be constantly changed as once the business is established each new change can confuse customers (not to mention it can be expensive to rebrand!) You may want to check out the mood board (below) to get an idea how the entire branding was turned from outdated and unattractive to elegant, welcoming and tasteful. Classic designs last forever.
Stacie has a fantastic studio and shop and I would love to visit this place one day – it’s so well arranged and so welcoming! And who wouldn’t want a studio like hers?!